About New Schools
Why New Schools exists.
Most of the teaching in museums and studios ends when the visit or the workshop does. We built New Schools to carry it further.
Why
One place to learn art, craft, heritage and making.
- 01
Museums
Museums bring the visitors.
- 02
Makers
Makers bring the courses.
- 03
Coaches
Coaches help people see their strengths and where to take them.
The learning carries on after all three.
Curated means the person too: we curate what people explore, and coaches help them shape their own path.
What
What we build.
Focused on culture
Art, craft, heritage and making, starting with museums.
One place, two doors
One sign-up and one app for visitors and makers, before, during and after the visit.
Teaching that keeps going
AI handles the follow-up, grounded in the museum's or the maker's own material, and a person approves it.
How
How we work.
- Small and closeAn Amsterdam team that builds, sells and answers support ourselves.
- Built with AI, approved by peopleNothing goes live without a curator's or a maker's yes.
- We listen every two weeksWhat our museums and makers tell us shapes the next release.
The wider ambition
Learning that doesn't depend on who can pay.
Through scholarships, sponsored places and local partnerships, we want this to reach people who can't pay for it today.
The first programmes start with our first museums.
Team
A small team, close to the work.
New Schools was founded by Will Falkowski and is built by a small team in Amsterdam. Between us, we bring years of product, growth, sales and partnerships experience from across Europe and beyond.
- 01
Product
Builds New Schools, side by side with the museums and makers who use it.
- 02
Growth
Shapes the story and opens new markets, starting with the Netherlands, Italy and Spain.
- 03
Sales
Works with museums from the first conversation to the first pilot.
- 04
Partnerships
Brings museums, makers and brands together.
Every message, demo and pilot is handled by one of us.
Where we are
Made in Amsterdam.
A small team working side by side with our partner museums and makers.
- HomeBased in Amsterdam
- SinceLive since September 2026
- We speakDutch and English, with Italian and Spanish in 2027
- FirstFirst focus: museums and cultural institutions
Questions people ask
About New Schools.
Is this an AI company?
We use AI to keep the teaching going between visits and classes. We don't lead with it, and a person approves everything before it goes live.
Who owns the material?
The museum or the maker. They approve it and can remove it at any time.
Where are you?
Amsterdam. Dutch and English now, Italian and Spanish in 2027.