Press kit
The mark, the colours, the words.
Everything you need to write about New Schools correctly.
The mark
NS.
Use the two letters as ink on paper or paper on ink. Don't stretch them, recolour them or add a line.
Download the SVG
The colours
Paper, ink, coral, lime.
- Paper#ffffff
- Ink#111111
- Coral, for Explore#ff7f50
- Lime, for Learn#ccff00
Boilerplate
About New Schools, in fifty words.
New Schools is one place to learn art, craft, heritage and making. Museums and cultural institutions bring the visitors, artists and makers bring the courses, and every visit and every class keeps teaching after it ends. Made in Amsterdam, founded by Will Falkowski.
Please say visit, collection, exhibition, course and maker. Please avoid platform, users and content, and don't lead with AI.
The founder
Will Falkowski.
Will Falkowski is a self-taught technologist and entrepreneur with over 20 years of experience building digital products.
As founder of New Schools, he's combining AI, culture and education to reimagine how people explore, connect and learn from the world around them.
Press contact
Writing about us?
Tell us what you're writing and your deadline. Will replies personally.