
Legal
Terms
Last updated: November 2026
These terms cover museums and institutions, creators, and visitors and learners. Each part says who it's for.
These are our terms in plain language. A lawyer is reviewing them, and the final legal text will replace this page.
01Who we are
New Schools is made in Amsterdam by Webdesignwill B.V., registered with the Dutch Chamber of Commerce (KvK) under 59176962, VAT number NL853353074B01. Questions go to hello@newschools.art.
02Visitors and learners
Talking to a museum's characters is free. Makers can charge for courses, and you'll see the price before you enrol. What you send in stays yours, and you can take it back. We remember your conversations so you can pick up where you left off, and you can ask us to delete them.
03Institutions
A pilot covers one exhibition or wing, for an agreed time and price. Your curators approve each character and can remove it at any time. Your material stays yours, is used only to run your characters, and is never used to train models. You receive counts, never individual conversations.
04Creators
You keep the rights to your courses and set your own prices. We charge a monthly fee and a share of each sale, agreed in writing, and pay you through Mollie. You see your students, sales and progress. Nothing the School Builder suggests is saved until you approve it.
If you go over 100 active learners in a month, we tell you before your bill changes and offer a better rate.
We review standard prices every January and July and tell you in advance.
05Fair use
Don't upload material you don't own, harass other visitors or students, or make a character say what the museum hasn't approved. We may take such material down and will tell you why.
06Availability and changes
We run the service with care but can't promise it's never interrupted. If we change these terms in a way that matters, we email museums and creators 30 days before the change takes effect.
07Law
Dutch law applies. Disputes go to the court in Amsterdam.